Rinda AngomGifting is found to be instrumental in creating and maintaining relationships and building trust between the giver and the recipient. Gifting also has a strong psychological impact on the recipient as he/she feels valued or important. Even generally, we feel happy when we receive gifts and certainly, have that person in our thoughts.
Corporate gifting is important for a company because it helps to build a good relationship within or outside the organisation. Companies and marketers have been practising corporate gifting to secure better relationships with employees, existing and potential clients. It helps to motivate and encourage employees and leads to employee retention.
Gifts come in all shapes and sizes and recently sustainable gifts are becoming more popular and many companies are opting for sustainable ones. Sustainable gifts are made from eco-friendly, recycled, organic materials that are free from harmful dyes and chemicals. Sustainable gifts have only and only plus points and here are the reasons why you should give your colleague sustainable gifts.
1) Reduce Carbon Footprint: When you gift sustainable products and indulge in green practices you are doing good for the environment. Carbon footprint is the amount of greenhouse gases released into the atmosphere as a result of individual’s, organizations or nation’s actions and is measured in CO2e ( Carbon dioxide equivalent). It leads to global warming. The lifespan of an item, where or how they are produced can play a role in carbon emissions. Sustainable items are recyclable, reusable, unlike single-use plastics that harm the environment and therefore helps in reducing carbon footprint.
2) Save Natural Resources: Sustainability is the practice of using natural resources responsibly, so they can support both present and future generations. Our planet has limited natural and as the human population grows, it is causing more depletion of forests, precious metals, and other natural resources. resources. Sustainable gifting means gifting reusable and recyclable items that will help preserve our limited resources
3 ) Reduce Waste: As sustainable products are renewable and recyclable, they are zero-waste materials. Since they are recyclable they won’t end up in landfills, environments or the oceans which are good for the environment.
4) Improves your Company Image: Gifting sustainable items shows as an action that reaffirms the company’s values & strong statement about your company. They will help showcase your commitment to environmental responsibility and can improve your company’s image.
5) New Business Prospects: Showing interest or your willingness to invest in environmental responsibility may attract lenders and investors who hold environmental and ethical values. Studies show C-suites executives prefer environmental-friendly gifts.
Gifting and practising sustainably can inspire your clients, customers, employees, and competitors to do the same. Overall, it addresses social issues improving the livelihoods of individuals and communities.